CAMPAIGN & CONTENT WORK
Below is a sampling of campaigns and types of projects I've worked on as a content strategist.
I'm happy to share more examples upon request.
2023 Comcast Advertising CES activation
2022 Cannes Lions: Led social media activations, including live tweeting, video production, content creation, and more resulting in:
Overall reach +32.6% and engagements +187.5% (vs. 2019)
Instagram impressions +830% and accounts reached +905% (vs May ‘22)
Engagement rate of 37% on LinkedIn and 10.3% on Instagram
2022 FreeWheel Premium Programmatic Summit
2022 FreeWheel Upfronts
2022 FreeWheel Council NAMIC Industry trainings
2021 FreeWheel Council Industry overview
2017-2020 Vanguard events: internal & external
You can view some examples here, here, and here.
CORPORATE STATEMENTS & EXECUTIVE COMMUNICATIONS
Comcast Advertising & Vanguard Public Relations amplification
Comcast Advertising & Vanguard leadership video series
Heritage Month & cultural moment recognition campaigns (i.e. Black History Month, Holocaust Remembrance Day)
Support executives with personal social media content and upskilling on social media best practices
2020-2022 Vanguard corporate statements working team
Hosted 'Friends of Vanguard' Facebook page admins at Vanguard headquarters to provide an inside scoop on business initiatives and gather content
Hosted client appreciation party to celebrate and build brand loyalty, while creating content for National Bosses Day, Valentine's Day, new Brand campaign and more
Attended 10 conferences to interview clients and capture speaker content