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CAMPAIGN & CONTENT WORK

Below is a sampling of campaigns and types of projects I've worked on as a content strategist.
I'm happy to share more examples upon request.

EVENT MARKETING

  • 2023 Comcast Advertising CES activation 

  • 2022 Cannes Lions: Led social media activations, including live tweeting, video production, content creation, and more resulting in:

    • Overall reach +32.6% and engagements +187.5% (vs. 2019)

    • Instagram impressions +830% and accounts reached +905% (vs May ‘22) 

    • Engagement rate of 37% on LinkedIn and 10.3% on Instagram

  • 2022 FreeWheel Premium Programmatic Summit

  • 2022 FreeWheel Upfronts 

  • 2022 FreeWheel Council NAMIC Industry trainings

  • 2021 FreeWheel Council Industry overview

  • 2017-2020 Vanguard events: internal & external 

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You can view some examples here, here, and here. 

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CORPORATE STATEMENTS & EXECUTIVE COMMUNICATIONS

  • Comcast Advertising & Vanguard Public Relations amplification

  • Comcast Advertising & ​Vanguard leadership video series

  • Heritage Month & cultural moment recognition campaigns (i.e. Black History Month, Holocaust Remembrance Day)

  • Support executives with personal social media content and upskilling on social media best practices

  • 2020-2022 Vanguard corporate statements working team

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You can view some examples here, here, and here.

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PRODUCT LAUNCHES & MILESTONES

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  • 2022 FreeWheel Television Marketplace Report

  • 2021 Vanguard mobile app redesign

  • 2020 Vanguard ETF fee elimination campaign 

  • 2019 Vanguard Brand campaign

  • Various fund anniversaries


You can see some examples here, here, and here. 

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EMPLOYEE ADVOCACY

  • 2022 Comcast Advertising Women's History Month interviews

  • Comcast Advertising Social Agents social selling program

  • FreeWheel office and employee features

  • 2020-2021 Vanguard #MakeItHappen campaign highlighting employee community impact


You can see some examples here, here, and here. 

BRAND LOVE

  • Influencer campaign management & user generated content (UGC) oversight

  • 2016-2020 social media giveaways

  • 2019 Vanguard 'Invest Like You Own the Place' Brand campaign

  • 2016-2021 National Bosses Day campaigns


You can see some examples here, here, and here.

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CLIENT INTERVIEWS

  • Hosted 'Friends of Vanguard' Facebook page admins at Vanguard headquarters to provide an inside scoop on business initiatives and gather content

  • Hosted client appreciation party to celebrate and build brand loyalty, while creating content for National Bosses Day, Valentine's Day, new Brand campaign and more 

  • Attended 10 conferences to interview clients and capture speaker content


You can view some examples here, here, and here.

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Campaigns & Content: Services
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